The business of monitoring, measuring and understanding social media
March 6, 2014
Colligent has rolled out its new name and a software update. Both the company and its software platform—previously Affinity Map—have been rebranded Affinity Answers. As CEO Sree Nagarajan explained, "The name reflects our own belief that we're not simply providing...
November 3, 2010
Colligent launched its tool for analyzing consumer affinities revealed in online social network activity. The system counts actions (such as favorites, likes, and retweets) in the top social networks to determine fan engagement with a large set of identified entities....
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